The Blog

Why Custom Photography Costs More.

The digital camera revolution has brought a wide array of creative flexibility and control in the photographic process. Photographers benefit from the flexibility of the digital darkroom and the ability to create.  The cost of this flexibility comes with a price.

Digital camera equipment is still considerably more expensive when you factor in the lifespan of a digital camera.

Advanced computers, hard drive space, backup systems, software and time for processing are all large contributors to the bottom line.

Professional cameras cost between $3,000.00 and $10,000 just for the camera body, Pro lenses required for portraits and events cost well over $2,000.00, I never travel to an event without at least three to six lenses, let alone other equipment, it is not uncommon to have $25,000.00 worth of photo gear at an event.

Another example of digital costs are the memory cards required for a Professional digital camera, these high speed cards can costs as high as $500.00 per card.

There is a savings in film and developing costs, but Digital equipment carry’s a hefty price tag, not to mention the costs of marketing, maintaining a web presence and running a small business.

Sure you can take a selfy and pay $2.99 for a print at CVS, but, when it comes to imagery you do get what you pay for.

So why do Professional photographers cost more?

The answer to this question is multifaceted.  Like most any other service business, Time is the biggest factor, add to that equipment costs, Expertise, Experience, Creativity and the reasoning begins to take shape.

A photographer’s expertise comes at no small cost, years spent learning their craft, learning the intricacies of lighting, composition and the Art of Photography.

When you hire a photographer you should be hiring an expert, one that reinvest’s in their business that enjoys a solid reputation of the highest integrity.

In order to produce a quality product, a photographer possesses not only sound knowledge in the technical and creative aspects of photography should also be using top notch Professional gear and reliable back up equipment as well.

In addition any Photographer who wants to succeed in his or her business should already know that having a solid reputation and keen customer service acumen is the key not only to success but to survival.

Please visit my gallery pages. I hope you enjoy the images.

Seth Block