The Blog

The truth is you don’t, no more so than you need a professional chef.

However every time you go into a restaurant you basically are paying for one of those.

Most of us can do nearly everything we pay someone else to do, there is the element of time and convenience and the hope that someone you may hire knows a little bit more about the subject at hand than you do.

When it comes to certain things we don’t even consider an alternative, medicine for instance, my guess we would be a pretty sorry looking lot if we did our own dentistry.

The same can be said for a good number of industries, products and services, today with so much at our fingertips and an almost infinite access to information many businesses are re thinking their approach to the marketplace.

Do you really need a life insurance broker? Maybe not, but it may not be a bad idea to have a financial advisor as the various markets and wealth management tools can have a significant impact on our future, so the value add becomes the intangible question and future considerations.

Using a professional photographer in some sense is a luxury, perhaps you want an image to decorate a home or office, a portrait or head shot to display on a personal webpage or resume, as first impressions always have a significant impact.

You can of course photograph yourself, the “selfie” fad has become all the rage, the term has landed in webster’s dictionary, there was a pop song this past summer called “selfie” the song was as awful as many of the “selfies” themselves.

This brings me back to the question “does anyone need a professional photographer”

Funny thing, the area of intangible quality is perhaps answered most quickly in the business of photography; the results are right there for all to see. There is no mistaking the difference between a snapshot and a photograph.

The Art of photography is exactly that, the Art, the creativity in the use of light, the delicate manner in which a subject is presented, the impact an image makes when you first see it, again those first impressions.

There are so many ways to view ART, Music with its basic set of notes and the infinite sounds that are created, Ballet from its basic positions to the incredible interpretations of the artists as they float across the stage.

So too the image.